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Opinion
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First Person: Embrace the Brand
By David E. Hankins
Date March 1, 2010
- The Southern Baptist denomination is currently engaged in serious, widespread, and, hopefully, fruitful discussions about our identity, our purpose, and our future. One subject getting ink, airtime and “cyber”-space with regularity is our name: “The Southern Baptist Convention.” Many are wondering whether this historic name is still useful as our identifier.
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